Marketing Automation Tutorial | Digital Marketing Tutorial For Beginners | Simplilearn digital marketing campaign



๐Ÿ”ฅ๋ฌด๋ฃŒ ๊ณผ์ • ์‚ดํŽด๋ณด๊ธฐ: ์ด ๋งˆ์ผ€ํŒ… ์ž๋™ํ™” ํŠœํ† ๋ฆฌ์–ผ์—์„œ Matt Bailey๋Š” ๋งˆ์ผ€ํŒ… ์ž๋™ํ™”๋ž€ ๋ฌด์—‡์ด๋ฉฐ ๋งˆ์ผ€ํŒ… ์ž๋™ํ™”์˜ ์ค‘์š”์„ฑ์„ ์ •์˜ํ•ฉ๋‹ˆ๋‹ค. ๋งˆ์ผ€ํŒ… ์ž๋™ํ™”๋Š” ์†Œํ”„ํŠธ์›จ์–ด์™€ ๊ธฐ์ˆ ์„ ์‚ฌ์šฉํ•˜์—ฌ ๊ฐ„๋‹จํ•œ ์ž‘์—…์„ ์ž๋™ํ™”ํ•˜์—ฌ ํŒ๋งค ๋ฐ ๋งˆ์ผ€ํŒ…์„ ์ง€์›ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ƒˆ๋กœ์šด ๊ณ ๊ฐ์„ ๋” ๋นจ๋ฆฌ ์ฐพ๊ณ , ๊ธฐ์กด ๊ณ ๊ฐ์„ ์˜จ๋ณด๋”ฉํ•˜๊ณ , ๊ณ ๊ฐ ์ถฉ์„ฑ๋„๋ฅผ ๋†’์ด๊ณ , ROI๊ฐ€ ๋†’์€ ๋ถ€๋ฌธ๊ณผ์˜ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ์ด ๋งˆ์ผ€ํŒ… ์ž๋™ํ™” ์ž์Šต์„œ๋Š” ์•„๋ž˜ ๋‚˜์—ด๋œ ์ฃผ์ œ๋ฅผ ์„ค๋ช…ํ•ฉ๋‹ˆ๋‹ค. 1. ๋งˆ์ผ€ํŒ… ์ž๋™ํ™” ์ •์˜ 2. ์ž๋™ํ™”ํ•  ์ˆ˜ ์žˆ๋Š” ๋งˆ์ผ€ํŒ… ์ž‘์—… ๋” ๋งŽ์€ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ž์Šต์„œ – ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๊ธฐ์‚ฌ – ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๋„๊ตฌ ๋ฐ ๊ธฐ์ˆ ์— ๋Œ€ํ•œ ์‹ฌ์ธต ์ง€์‹์„ ์–ป์œผ๋ ค๋ฉด Simplilearn ์ฑ„๋„์„ ๊ตฌ๋…ํ•˜์‹ญ์‹œ์˜ค. ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ธ์ฆ ์ค€ํšŒ์› ๊ต์œก ๊ณผ์ • ํ™•์ธ : #DigitalMarketing #SimplilearnDigitalMarketing #DigitalMarketingCourse #DigitalMarketingCertification #DigitalMarketingCertifiedAssociate – – – – – – – – – – – – – ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ธ์ฆ ์ค€ํšŒ์› ๊ณผ์ • ๋ชฉํ‘œ๋Š” ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๋ถ„์•ผ์—์„œ ์ƒˆ๋กœ์šด ๊ฒฝ๋ ฅ์„ ์ฐพ๊ณ  ์žˆ๊ฑฐ๋‚˜ ๊ธฐ์กด ๊ธฐ์ˆ ์— ๋””์ง€ํ„ธ์„ ์ถ”๊ฐ€ํ•˜๋ ค๋Š” ๊ฒฝ์šฐ DMCA ๊ณผ์ •์€ ์™„์ „ํ•œ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๋‹ด๋‹น์ž๊ฐ€ ๋  ์ˆ˜ ์žˆ๋„๋ก ์ค€๋น„ํ•˜๊ณ  ์ฒซ๋‚ ๋ถ€ํ„ฐ ์—…๊ณ„๋ฅผ ์ค€๋น„ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ์ž์‹ ์˜ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์บ ํŽ˜์ธ์„ ์‹œ์ž‘ํ•˜๊ณ  ์‹คํ–‰ํ•  ์ˆ˜ ์žˆ๋Š” ๊ด‘๋ฒ”์œ„ํ•œ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ๋ฐ ํ”„๋กœ์ ํŠธ์— ๋Œ€ํ•œ ๊ด‘๋ฒ”์œ„ํ•œ ์‹ค์Šต์„ ํ†ตํ•ด ์˜ฌ๋ฐ”๋ฅธ ๊ธฐ์ˆ ์„ ์Šต๋“ํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๊ณผ์ •์€ OMCA(OMCP), Facebook ๋งˆ์ผ€ํŒ…, YouTube ๋งˆ์ผ€ํŒ…, Google AdWords, Google Analytics ๋ฐ Twitter Marketing๊ณผ ๊ฐ™์ด ๊ฐ€์žฅ ์ธ๊ธฐ ์žˆ๋Š” ์ธ์ฆ ์‹œํ—˜์„ ์ค€๋น„ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด ๊ณผ์ •์„ ํ†ตํ•ด ๋‹ค์Œ์„ ์ˆ˜ํ–‰ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. 1. ๊ฒ€์ƒ‰ ์—”์ง„ ์ตœ์ ํ™”(SEO), ์†Œ์…œ ๋ฏธ๋””์–ด ๋งˆ์ผ€ํŒ…, ํด๋ฆญ๋‹น ์ง€๋ถˆ(PPC), ์›น์‚ฌ์ดํŠธ ์ „ํ™˜์œจ ์ตœ์ ํ™”, ์›น ๋ถ„์„, ์ฝ˜ํ…์ธ  ๋งˆ์ผ€ํŒ…, ๋ชจ๋ฐ”์ผ ๋งˆ์ผ€ํŒ…, ์ด๋ฉ”์ผ ๋งˆ์ผ€ํŒ…, ํ”„๋กœ๊ทธ๋ž˜๋ฐ ๋ฐฉ์‹ ๊ตฌ๋งค, ๋งˆ์ผ€ํŒ… ์ž๋™ํ™” ๋ฐ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋žต 2. ๋งˆ์Šคํ„ฐ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์‹คํ–‰ ๋„๊ตฌ: Google Analytics, Google AdWords, Facebook ๋งˆ์ผ€ํŒ…, Twitter ๊ด‘๊ณ  ๋ฐ YouTube ๋งˆ์ผ€ํŒ… 3. ์™„๋ฃŒํ•˜์—ฌ ์‹ค์ œ ๊ฒฝํ—˜ ์–ป๊ธฐ Google Analytics, Google AdWords, Facebook Marketing ๋ฐ YouTube Marketing์„ ์‚ฌ์šฉํ•˜๋Š” ํ”„๋กœ์ ํŠธ 4. Twitter ๊ด‘๊ณ  ์ „๋ฌธ๊ฐ€๊ฐ€ ๋˜์‹ญ์‹œ์˜ค. ์ด ๊ณผ์ •์—์„œ Twitter์™€ ํ˜‘๋ ฅํ•˜์—ฌ Twitter ๊ด‘๊ณ  ๋ชจ๋“ˆ์„ ๊ฐœ๋ฐœํ–ˆ์Šต๋‹ˆ๋‹ค. 5. OMCA, Google๊ณผ ๊ฐ™์€ ์ตœ๊ณ ์˜ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ธ์ฆ ์‹œํ—˜ ์ค€๋น„ Analytics, Google AdWords, Facebook Marketing ๋ฐ YouTube Marketing ์ธ์ฆ ์ด ๋””์ง€ํ„ธ ๋งˆํฌ์— ํฌํ•จ๋œ ํ”„๋กœ์ ํŠธ ๋ฐ ๋„๊ตฌ๋Š” ๋ฌด์—‡์ž…๋‹ˆ๊นŒ? ์—ํŒ… ์ฝ”์Šค? ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๊ต์œก์€ ์‹ค์งˆ์ ์ธ ํ•™์Šต ์—†์ด๋Š” ๋ถˆ์™„์ „ํ•ฉ๋‹ˆ๋‹ค. ์ด ๊ณผ์ •์—์„œ๋Š” ์‹ค์ œ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๊ฒฝํ—˜์„ ์ œ๊ณตํ•  ๊ฐ๊ฐ 10์‹œ๊ฐ„์”ฉ 4๊ฐœ์˜ ๋ผ์ด๋ธŒ ํ”„๋กœ์ ํŠธ๋ฅผ ์ง„ํ–‰ํ•ฉ๋‹ˆ๋‹ค. ํ”„๋กœ์ ํŠธ์—์„œ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋‹ด๋‹นํ•˜๊ฒŒ ๋˜๋ฉฐ ๋‹ค์–‘ํ•œ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ๋„๊ตฌ๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋žต์„ ์‹คํ–‰ํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ํ”„๋กœ์ ํŠธ 1: Google Analytics ๋ฐ SEO: ๋น„์ฆˆ๋‹ˆ์Šค ์›น์‚ฌ์ดํŠธ๋ฅผ ์„ค์ •ํ•˜๊ณ , ์ ์ ˆํ•œ SEO๋ฅผ ๋ณด์žฅํ•˜๊ณ , Google Analytics๊ฐ€ ์„ฑ๋Šฅ์„ ๋ถ„์„ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ํ”„๋กœ์ ํŠธ 2: Google AdWords: ๊ท€ํ•˜๋Š” ๊ท€ํ•˜์˜ ์›น์‚ฌ์ดํŠธ์— ๋Œ€ํ•œ ๊ด€๋ จ ์œ ๋ฃŒ ๊ฒ€์ƒ‰ ํŠธ๋ž˜ํ”ฝ์„ ๋Š˜๋ฆฌ๊ธฐ ์œ„ํ•ด Google AdWords ์บ ํŽ˜์ธ์„ ๋””์ž์ธํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ”„๋กœ์ ํŠธ 3: Facebook ๋งˆ์ผ€ํŒ…: ๋ธŒ๋žœ๋“œ ๊ฐ€์‹œ์„ฑ๊ณผ ์ฐธ์—ฌ๋ฅผ ๋ณด์žฅํ•˜๊ธฐ ์œ„ํ•ด ์›น์‚ฌ์ดํŠธ์— ๋Œ€ํ•œ Facebook ๋งˆ์ผ€ํŒ… ์บ ํŽ˜์ธ์„ ์‹คํ–‰ํ•˜๊ณ  Facebook ํŽ˜์ด์ง€๋ฅผ ์œ ์ง€ ๊ด€๋ฆฌํ•ฉ๋‹ˆ๋‹ค. ํ”„๋กœ์ ํŠธ 4: YouTube ๋ฐ ๋น„๋””์˜ค ๋งˆ์ผ€ํŒ…: ์›น์‚ฌ์ดํŠธ์— ๋Œ€ํ•œ YouTube ๋งˆ์ผ€ํŒ… ์บ ํŽ˜์ธ์„ ์‹คํ–‰ํ•˜๊ณ  YouTube ์ฑ„๋„์„ ์œ ์ง€ํ•ฉ๋‹ˆ๋‹ค. – – – – – – – – – – – – – ์ฝ”์Šค์— ๋Œ€ํ•œ ์ถ”๊ฐ€ ์—…๋ฐ์ดํŠธ ๋ฐ ํŒ์„ ๋ณด๋ ค๋ฉด ๋‹ค์Œ์—์„œ ํŒ”๋กœ์šฐํ•˜์„ธ์š”: – Facebook: – Twitter: – LinkedIn: – ์›น์‚ฌ์ดํŠธ: Android ์•ฑ ๋‹ค์šด๋กœ๋“œ: iOS ์•ฑ ๋‹ค์šด๋กœ๋“œ: .

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Marketing Automation Tutorial | Digital Marketing Tutorial For Beginners | Simplilearn
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Marketing Automation Tutorial | Digital Marketing Tutorial For Beginners | Simplilearn
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์—ฌ๊ธฐ์—์„œ ๋งŽ์€ ์œ ์šฉํ•œ ์ •๋ณด๋ฅผ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค: ์—ฌ๊ธฐ์—์„œ ๋” ๋ณด๊ธฐ
์—ฌ๊ธฐ์—์„œ ๋งŽ์€ ์œ ์šฉํ•œ ์ •๋ณด๋ฅผ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค: ์—ฌ๊ธฐ์—์„œ ๋” ๋ณด๊ธฐ

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